Volkswagen reportedly loses a whopping 4,617,500 euros (6,242,860 US Dollars) on each Bugatti Veyron they sell according to this chart made by The Economist
With a price tag of $2 million, the Bugatti Veyron is not a commercial success but it's a living proof of the technological excellency achieved by the German automaker. Volkswagen believes that this is much more important in the long term than the few millions they lose on each Veyron and that's why they keep making it.
Love it or not, the Bugatti Veyron is already a legend.
[Source: The Economist]